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About

The most trusted market research company in North America

Angus Reid Group is leading consumer research through new technology, world-class analysts, and decades of experience.

How We Poll

Phone call polling is a thing of the past. We’ve left it behind for mobile––through text, video, and chat, we reach people where they are and when they want.

Leadership team

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Angus Reid

Chairman

Angus Reid headshot

Dr. Angus Reid

Chairman

Dr. Angus Reid has spent more than four decades asking for people’s opinions on top social, governance, and economic issues. He founded Angus Reid Group, which grew into the largest research firm in Canada. 

He was also the CEO of Vision Critical, and when he retired as executive chair, the company was seeing revenues of more than $100 million.

Angus has written on economic, social, and governance issues, including the bestseller Shakedown: How the New Economy is Changing Our Lives.

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Ed Morawski

President & COO

Ed Morawski headshot

Ed Morawski

President & COO

Ed Morawski has spent the past two decades in leadership positions at several market research companies. Before launching Angus Reid Group with Dr. Angus Reid, Ed worked for Ipsos North America as senior vice president and launched Vision Critical’s research and consulting practice. 

Ed has appeared on BBC Television, BBC Radio, and CBC Television to provide insight and commentary on public opinion on a variety of issues.

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Demetre Eliopoulos

Senior Vice President & Managing Director, Public Affairs

Demetre Eliopoulos headshot

Demetre Eliopoulos

Senior Vice President & Managing Director, Public Affairs

With more than 15 years in the market research industry, Demetre leads the Angus Reid Group research practice. As a seasoned expert in polling, Demetre has provided advice for hundreds of communications professionals and built insights programs that have yielded impactful results for some of North America’s largest organizations.  A sought-after speaker, Demetre is highly respected in for his ability to leverage public opinion to help his clients understand the current trends and forces that shape our landscape.

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Cailey Asher

Senior Vice President, Strategy & Development

Cailey Asher headshot

Cailey Asher

Senior Vice President, Strategy & Development

Cailey Asher has consulted for North America’s largest agencies, brands, not-for-profits, and industry associations, with positions at Vision Critical and Maru/Matchbox. Cailey holds a BA in business administration from Wilfrid Laurier University.

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Bryce Seto

Vice President, Strategy & Business Development

Bryce Seto headshot

Bryce Seto

Vice President, Strategy & Business Development

Bryce Seto is a seasoned market research and data intelligence leader with years of experience at Vision Critical and Maru/Matchbox. Bryce has spearheaded growth and development at Angus Reid Group through the development of a client base that includes global household names, NGOs, and leading brands in nearly every business vertical.

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Waleed Nesyif

Vice President, Partnerships

Waleed Nesyif headshot

Waleed Nesyif

Vice President, Partnerships


With a diverse background in journalism, research, and filmmaking, Waleed brings a multifaceted perspective to the Angus Reid partnership division. Waleed has worked with a plethora of clients over the past decade, including agencies, brands, and government bodies. His experience combines global and local expertise across sampling, methodologies, and strategic deliverables.

From Dr. Angus Reid

“We believe in giving people a voice—making sure they’re heard and empowered to effect change.”

People talk to each other differently today than they did even five years ago.

We text, share on social, video chat, and send voice notes, pictures, and video to express ourselves and convey our thoughts and feelings.

The Angus Reid platform is built on this reality. At its core, market research is about engagement and asking questions. The quality of answers is directly to the media we use to ask the right questions. Angus Reid Forum panelists interact with us via the channel they prefer, and the result is timely and meaningful results.

We believe in giving people a voice—making sure they’re heard and empowered to effect change. The Angus Reid Forum is built using the latest technology for engaging interactions, and members are recruited to truly represent the population.

The end result is the same as it was fifty years ago when I started … ask questions that matter, do so in an engaging and respectful fashion, and people will give you answers that count.

What matters to us

Understanding and communicating lived experiences is at the core of what we do. A simple objective––but one that requires thoughtful care and consideration.

Moving beyond the idea of “representivity”––which tends to focus on the majority––we’re highlighting historically underrepresented groups and cultures. It’s not acceptable to define niche groups as statistically insignificant based on race, culture, religion, sexuality, or gender.

Every voice matters. We’re here to listen and to learn.

In the news

Our work is often featured in major news publications from around the world.

Angus Reid Institute logo

A not-for-profit, non-partisan public opinion research foundation

To encourage a better understanding of the issues and trends affecting Canada and the world.

Questions that matter.
Answers that count.