The insights team at a tier 1 foodservice CPG leader needed a scalable way to assess and refine a steady flow of new food and packaging ideas from its innovation labs.
Angus Reid Group developed a comprehensive, templated approach to fast track feedback within just a few days. The evaluation of new ideas was standardized with a reporting scorecard.
The company launched their new standardized methodology across many projects and departments. Now they have a more efficient process for deciding whether or not to go ahead with new ideas, and they can launch more products at a faster rate.