In this webinar EVP Public Affairs, Jennifer Birch presents preliminary findings from Angus Reid Group’s ongoing “US-Canada Relations 360” study. This tracking study was initiated in response to recent US-Canada trade tensions, primarily involving tariffs. The research explores the impact of these issues on consumer sentiment (both Canadian and American) and Canadian businesses.
Key takeaways:
• The US-Canada trade dispute is leading to tangible changes in their purchasing habits and travel plans, particularly among Canadians.
• Pride has a price: Canadians are resolute, but affordability can’t be ignored. If costs go up pride will pay the price.
• Canadian businesses, while proud, are already feeling the negative effects of the trade war and anticipate a worsening situation.
No time for a webinar?
Listen to the highlights in this 10-minute summary:
Looking for even more details?
Contact:
Jennifer Birch
Executive Vice President and Managing Director, Public Affairs North America.
jennifer.birch@angusreid.com
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