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US-Canada Relations 360: Consumer impressions and business impact

Ben Hudson, VP of Marketing

Canada and US flags

In this webinar EVP Public Affairs, Jennifer Birch presents preliminary findings from Angus Reid Group’s ongoing “US-Canada Relations 360” study. This tracking study was initiated in response to recent US-Canada trade tensions, primarily involving tariffs. The research explores the impact of these issues on consumer sentiment (both Canadian and American) and businesses in Canada.  

Key takeaways: 

• The US-Canada trade dispute is leading to tangible changes in their purchasing habits and travel plans, particularly among Canadians. 

• Pride has a price: Canadians are resolute, but affordability can’t be ignored. If costs go up pride will pay the price. 

• Canadian businesses, while proud, are already feeling the negative effects of the US-Canada trade war and anticipate a worsening situation.  

 

 

No time for a webinar?
Listen to the highlights in this 10-minute summary:
 

 

 

 

Looking for even more details? 

Contact:
Jennifer Birch
Executive Vice President and Managing Director, Public Affairs North America.
jennifer.birch@angusreid.com

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