Motivational Pathways

Insight Communities

Qualitative Solutions

Omnibus

Wisdom of the Crowd

System 1

Market Segmentation

Discover how we apply our bespoke solutions to the unique challenges of your industry.

Research solutions tailored for the unique needs of your business.

Learn more

Technology & Telco

Charitable & Non-Profits

Lottery & Gaming

CPG & Retail

Government & Public Institutions

Technology, Media & Entertainment

Financial Services

Travel & Tourism

Advertising & Media

Explore the bespoke solutions our sector specialist rely on to uncover actionable insights.

Tailored insights that speak directly to your business challenges.

Learn more

About Us

Learn about the Angus Reid Group

Our Team

Learn about our leadership team

Careers

Work with Angus Reid

News + PR

News coverage and press releases

Contact us

Let's have a conversation

Angus Reid Group is one of the most recognized and reputable names in market research.

Think you have what it takes to work with the best?

Explore our current opportunities now

Market Assessment

Public Opinion & Motivation

Product & Service Development

Customer Experience (CX) Research

Creative Performance

Brand

Learn how our expertise shapes the highly specialized solutions we offer of clients.

Benefit from research strategies crafted to address the unique dynamics of your industry.

Learn more

  • Sectors
  • Lottery & Gaming Insights

Lottery & Gaming Insights

Unlock Winning Insights to Drive Your Gaming Growth.

Contact our team

The lottery and gaming industry is rapidly evolving, driven by advancements in technology and shifts in player preferences.

At Angus Reid Group, we provide a comprehensive suite of research services designed to identify growth opportunities, optimize game offerings, and enhance player experiences.

Whether determining the optimal game, refining messaging, or innovating in white space opportunities, we help you take a pocket pair and turn it into a straight flush. By leveraging our deep expertise and advanced analytics, we empower gaming companies to make data-driven decisions that drive engagement and growth.

Key Challenges

The lottery and gaming sector faces a dynamic set of challenges that require innovative solutions. At ARG, we combine our research know-how with best-in-class data accuracy to help you overcome these obstacles and capitalize on opportunities.

The primary Challenges include:

  • Adapting to evolving player preferences and behaviors in both digital and physical environments 

  • Complying with increasingly complex regulatory frameworks and ensuring responsible gaming 

  • Optimizing player engagement and retention through data-driven personalization strategies 

  • Competing in a fast-paced market with ever-evolving technologies and platforms

  • Staying ahead of trends in gaming formats, payment options, and player incentives 

Our Approach

At ARG, we apply advanced research methodologies tailored to the unique needs of the lottery and gaming sector. Our proprietary approaches help you understand what drives player engagement, optimize gaming products, and stay ahead of market trends.

Whether it’s growing your market share, enhancing player experiences, or innovating to tap into new opportunities, our research ensures you hit the jackpot on your market intelligence needs. We provide insights that allow you to make informed decisions, ensuring your offerings align with player expectations and regulatory requirements.

Detailed Services/Features

Player behavior & engagement analysis

We help you uncover what drives player engagement, enabling you to design and optimize games that resonate with your audience.

  • Understand key factors influencing player preferences and behaviors 

  • Develop strategies to boost engagement and player satisfaction 

  • Personalize offerings based on in-depth behavioral insights 

Product optimization & innovation

Our research helps you stay ahead by optimizing new and existing gaming products, ensuring they meet the needs of today’s players.

  • Test and refine new gaming formats and concepts 

  • Ensure products align with market demands and player expectations 

  • Drive product innovation to maintain a competitive edge 

Market dynamics & competitive analysis

We provide a clear view of the market landscape, helping you stay ahead of trends and understand your competition.

  • Analyze market trends, opportunities, and threats 

  • Understand how your offerings stack up against competitors 

  • Identify areas for growth and innovation in the gaming sector 

Connect with a gaming research expert to get the edge on beating the odds.

Book a meeting

Explore our other industries