SectorsCPG & Retail Insights
Agile research that lights the path for CPG and retail through uncertain times.
In today’s turbulent market, both manufacturers and retailers are under tremendous pressure. Costs are volatile, consumers are fragmenting, and the competition is fiercer than ever. Agile innovation is no longer a luxury; it’s essential.
At Angus Reid Group, we bring clarity and focus to this fragmented environment through agile, decision-focused research.
We help you uncover hidden growth opportunities, test new ideas, and tap into the emotional drivers behind customer decisions. By blending tailored insights with streamlined methodologies, we equip you to adapt, innovate, and maintain a long-term competitive advantage.
Key Challenges
In the current landscape, both manufacturers and retailers must overcome several key challenges to succeed. At ARG, we provide the tools and insights necessary to address these challenges and seize growth opportunities.
The primary Challenges include:
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Finding pockets of sustainable growth in a market where steady, dependable growth is no longer guaranteed
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Competing against niche brands that are directly targeting consumers through fragmented digital channels
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Overcoming declining brand loyalty, as consumers remain open to switching brands due to past disruptions
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Driving innovation beyond adaptation to meet the evolving needs of modern consumers
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Navigating a volatile macroeconomic environment that demands quick, informed decision-making
Our Approach
At ARG, our focus is on agile innovation. We offer streamlined, decision-focused research that allows you to stay nimble in uncertain times.
We dig deep into both the emotional and rational sides of consumer behavior, placing these insights within the real-world context of physical, economic, and cultural factors. Our methodologies are designed to help you act quickly and confidently, empowering you to refine products, improve customer experiences, and capitalize on new opportunities in a fragmented market.
Detailed Services/Features
Idea screening
Our streamlined approach to idea screening helps you quickly evaluate and prioritize ideas, claims, and visuals.
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Evaluate early-stage ideas through a customized yet standardized process
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Refine messaging and make fast, informed decisions based on consumer feedback
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Identify which concepts have the most potential to resonate with your target audience
Mobile mission
Capture real-time consumer experiences through mobile devices, providing insights into behavior and decision-making in the moment.
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Track how consumers make decisions in real-world settings, capturing key moments when preferences and emotions align
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Uncover drivers, opportunities, and pain points that inform strategy and product improvements
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Strengthen connections with your audience by acting on in-the-moment insights
Customer experience insights
We combine emotional, behavioral, and attitudinal data to uncover what truly drives exceptional customer experiences.
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Utilize tools like Implicit Response Timing (IRT) to reveal subconscious drivers that traditional surveys miss
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Understand the emotions and behaviors that shape customer decisions across multiple segments
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Use deeper insights to refine customer experience strategies and improve satisfaction
Partner with Angus Reid Group to navigate uncertain times with agile research. Let us help you uncover hidden growth opportunities and refine your strategies to stay ahead.
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