Angus Reid Group Launches New Public Affairs Division Led by Industry Veteran Jennifer Birch
[Vancouver, January 17, 2025] – Angus Reid Group, a leader in market research and public opinion polling, is proud to announce the launch of its new Public Affairs division, led by Jennifer Birch as Executive Vice President and Managing Director, Public Affairs North America. Joining Jennifer is Senior Consultant Chris Martyn, who brings over 30 years of public affairs and market research expertise to the team.
With over two decades of experience in public affairs and market research, Birch brings a wealth of expertise and a global perspective to the organization. Her career encompasses significant roles in France and Canada, spanning the supplier side, client side, and government sectors. A graduate of the Institut des Études Politiques (Sciences Po), she holds a Master’s in Social Science Research Methods, equipping her with advanced skills in both qualitative and quantitative research methodologies.
Bridging perspectives to deliver transformative solutions
Throughout her career, Birch has demonstrated a unique ability to integrate citizen and consumer perspectives, developing practical, holistic solutions for a diverse clientele. She has guided multinationals, banks, and airlines through transformative events, including high-profile mergers, and has played a pivotal role in shaping economic policy and enhancing service delivery for various departments of the Government of Canada and its key agencies. Her extensive work with Canada’s not-for-profit and association sectors, particularly in health and healthcare, underscores her reputation as a trusted advisor and strategic partner.
Joining Birch and ARG is Chris Martyn, a seasoned public affairs expert with over three decades of experience. Martyn most recently served as Chief Research Officer for Ipsos Public Affairs (2000–2022), where he oversaw thousands of domestic and international research programs spanning CX, brand/reputation, communications, issues management, and crisis management. A specialist in the intersection of consumer and citizen behavior, Martyn brings a deep understanding of how economic and social trends influence decision-making.
An expanding suite of services
Angus Reid, CEO of Angus Reid Group, expressed enthusiasm about the new division:
“We are thrilled to re-ignite our Public Affairs division under Jennifer’s leadership. Our business is growing. The needs of our clients in both the private and public sector are evolving, and we’re expanding our services to meet those demands. Her extensive experience and innovative approach align perfectly with our commitment to providing insight with integrity—unbiased, dependable data of the highest caliber—ensuring our clients can make fully informed, confident decisions.”
Birch and Martyn bring complementary expertise to the Public Affairs division. Together, they will focus on delivering solutions that integrate citizen and consumer perspectives, bridge the gap between public affairs and market research, and provide actionable insights to clients navigating an increasingly complex socio-political-economic landscape.
Birch highlights three critical areas where public affairs plays an increasingly vital role:
- Bridging brand and corporate reputation
Brands today are judged not only by their products or services but by their ability to fulfill promises and uphold integrity. The goal is to help organizations define, communicate, and live their values, ensuring they not only meet but exceed stakeholder and consumer expectations in moments that matter. - The confluence of consumer and citizen
The line between consumer and citizen is disappearing. Issues once confined to the political arena—climate change, social justice, and equity—are now driving purchasing decisions and shaping public opinion. Our approach helps clients navigate this convergence, fostering meaningful connections and authentic engagement with their audiences. - Integrating market research and public affairs
The socio-political-economic environment in which organizations operate is complex and evolving. By bridging the gap between public affairs and market research, we offer a comprehensive understanding of the world our clients operate in, enabling them to make informed, impactful decisions with confidence.
A partner for the present and future
In an age where purpose, transparency, and adaptability are paramount, it is vital for organizations to uncover insights that inform strategy and empower brands to lead with authenticity. Whether safeguarding reputations, addressing societal shifts, or aligning public affairs with market intelligence, Angus Reid Group’s Public Affairs division is positioned to deliver unmatched value.
“The pace of change in the private sector has now permeated the public sector, rendering traditional patterns of policy creation and implementation obsolete,” said Birch. “Relevance in politics and popular culture demands rapid, ongoing engagement. Moreover, consumers are increasingly looking to brands to address issues that were once the purview of politicians. I am excited to lead this division at Angus Reid Group, a legendary name in public affairs, as we strive to amplify objective, data-driven dialogue free from partisanship and sensationalism.”
About Angus Reid Group
Angus Reid Group is a leading authority in market research and public opinion polling, with over 40 years of experience delivering critical insights across North America. We empower businesses, governments, and organizations with tailored research solutions, addressing their most pressing challenges. Our expertise spans multiple sectors, including financial services, technology, media, and government, where we combine advanced analytics, certified sample, and innovative data collection methods. By leveraging deep sector knowledge and cutting-edge tools, we deliver accurate, actionable insights that inform strategic decision-making, helping clients stay ahead in a rapidly evolving landscape. Whether it’s customer experience research, brand development, or public opinion polling, our solutions are designed to deliver reliable data and provide clear, meaningful guidance.
Media Contact:
Ben Hudson
VP, Marketing
778-235-2579
ben.hudson@angusreid.com
