Omnibus Survey FAQ

What is an Omnibus survey?

An Omnibus survey is a shared-cost research method where multiple clients include their specific questions in a single survey distributed to a broad audience. This approach allows companies to gather reliable, cost-effective insights on topics such as brand health, public opinion, product feedback, and more, all while sharing the cost of the research. 

 

At ARG, our Omnibus Survey’s run with maximum of 7-8 questions. Questions can be purchased individually, or you can purchase all 8 questions. Once the survey is approved it is sent to a census balanced group of up to 1500 participants depending on the region. The participants are recruited from the Angus Reid Forum’s certified sample.  

 

How do Omnibus surveys work?

Omnibus surveys operate on a simple, efficient model: 

• Question Submission: Multiple clients submit customized questions. 

• Professional review: All questions are reviewed by a professional researcher to ensure data validity and reliability. 

• Data Collection: Responses are gathered using a nationally representative sample. 

• Rapid Turnaround: Results are delivered within days, making it a fast solution for timely insights. 

• Topline analysis: We walk through the result and the data tables to ensure you get the most value out of the feedback 

• Fraud Detection: Advanced verification tools, like Survey Sentinel, ensure data quality and authenticity. 

 

Why should my company use an Omnibus survey?

Omnibus surveys are ideal for companies seeking: 

• Cost-effective research by sharing survey costs. 

• Quick insights to make time-sensitive decisions. 

• Broad demographic sampling to ensure diverse perspectives. 

• Actionable feedback to support data-driven decisions. 

 

How are Angus Reid Omnibus Surveys different from others?

Angus Reid Omnibus Surveys stand out due to: 

• Daily Omni: We run our Omni daily so you never have to wait. Most other omnibus surveys run on pre-scheduled waves. Running them daily ensure you get result as fast as possible. 

• Certified Panels: Our rigorously maintained, nationally representative panels ensure reliable data. 

• Survey Sentinel: Our proprietary fraud detection system eliminates bots and fraudulent responses. 

• Data Security: SOC 2 Type 2 certification guarantees secure and trustworthy data collection. 

These features combine to deliver unmatched data integrity and reliability. 

 

What is Survey Sentinel, and how does it improve data quality?

Survey Sentinel is Angus Reid’s AI-powered fraud detection system designed to: 

• Identify and eliminate bots and suspicious responses in real time. 

• Conduct post-survey validation with trap questions and pattern detection. 

• Ensure genuine, thoughtful feedback with NLP analysis for open-ended responses. 

This system protects the integrity of your research, delivering data you can trust. 

 

Why do companies choose Omnibus surveys over custom surveys?

Companies often choose Omnibus surveys because: 

• They are more cost-effective by sharing costs across clients. 

• They provide faster insights, ideal for time-sensitive decisions. 

• They enable research on multiple topics within a single survey. 

• They offer access to a broad audience, ensuring robust data quality. 

 

What types of insights can I gather from an Omnibus survey?

Omnibus surveys can provide insights into: 

• Brand health: Awareness, perception, and loyalty. 

• Marketing and ad testing: Campaign impact and audience resonance. 

• Public opinion: Attitudes toward current trends or policies. 

• Product feedback: Usability, pricing, and feature preferences. 

 

How quickly can I get results from an Omnibus survey?

We run our Omnis everyday. We are Canada’s only daily Omnibus. This ensures you receive insights within days of fielding, making them a rapid solution for time-sensitive needs. 

 

How secure is the data collected through Angus Reid Omnibus Surveys?

Data security is a top priority for Angus Reid. Our Omnibus Surveys are: 

• Protected by Survey Sentinel, ensuring data accuracy by eliminating fraudulent responses. 

• Supported by a trusted, verified panel, giving you peace of mind in the integrity of your results. 

 

What makes an Omnibus survey cost-effective?

The shared-cost model of Omnibus surveys reduces the financial burden of conducting individual studies. By contributing specific questions to a shared survey, businesses access high-quality insights without incurring the full expense of custom research. 

 

How broad is the sample for Angus Reid Omnibus Surveys?

Our Omnibus surveys use a nationally representative sample, ensuring a diverse range of respondents that accurately reflects the population. This broad sampling provides reliable, actionable insights across demographic groups. 

 

Can I test marketing campaigns or ads with an Omnibus survey?

Yes! Omnibus surveys are an excellent tool for testing campaigns and ads. You can gauge audience reactions, refine messaging, and optimize creative elements before a full-scale launch. 

 

How are Omnibus surveys useful for brand health monitoring?

Omnibus surveys help track key metrics like brand awareness, loyalty, and sentiment over time. This continuous monitoring allows companies to stay ahead of market shifts and adapt their strategies accordingly. 

 

Can I include open-ended questions in an Omnibus survey?

Absolutely. Open-ended questions provide rich qualitative insights, allowing you to uncover deeper motivations and nuanced perspectives from respondents. Angus Reid’s NLP tools ensure these responses are thoroughly analyzed for authenticity. 

 

What response and completion rates can I expect?

Angus Reid’s certified panel delivers high response and completion rates, often exceeding industry benchmarks. Expect: 

• Response Rates: >40% 

• Completion Rates: >85% 

These rates ensure the reliability and depth of your data.