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Whitepaper
https://www.angusreid.com/wp-content/uploads/2024/09/The-Hidden-Costs-of-Long-Surveys-Why-Survey-Length-Impacts-Data-Quality.pdf

Maximizing Data Quality: The Hidden Costs of Long Surveys and How to Avoid Them

The pursuit of more data often leads to longer surveys, but this can come at a hidden cost… How can trimming your survey unlock the deeper insights you’ve been missing?

September 28, 2024

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Summary

In the world of market research, the quest for data often leads us down a path where more seems better—more questions, more insights, more answers. But what if this pursuit of quantity is undermining the quality of the insights we gather? This is the crucial question tackled in the Angus Reid Group’s latest whitepaper, “The Hidden Cost of Long Surveys.” It’s a question that should make every marketer, researcher, and decision-maker pause and rethink their approach to survey design.

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“The Hidden Cost of Long Surveys” is not just a critique; it’s a call to action. It’s an invitation to rethink how we design surveys, how we gather data, and ultimately, how we make decisions based on that data. This whitepaper challenges the status quo and offers actionable insights that can lead to better, more reliable data—and, as a result, better business decisions.

Download the whitepaper today and learn how you can enhance the quality of your insights by asking fewer questions and uncovering more valuable data.

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