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Report
https://www.angusreid.com/wp-content/uploads/2025/02/Consumer-Economic-Pulse-January-2025_US.pdf

Consumer Economic Pulse – January 2025

Mixed Financial Outlook with Rising Pessimism, Improved Stability, and Increased Charitable Giving

February 14, 2025

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Summary

With inflation easing in 2024, many households are still adjusting to higher prices and the cost of living.

Key Insights

  • Economic perceptions remain stable, with stronger optimism: Americans’ views on the economy have held steady since November 2024, with a steady decline in those believing the U.S. is in or entering a recession.
  • Cost-saving behaviour persists as financial strain increases: Consumers are feeling increased financial strain, leading them to maintain cost-saving habits.
  • Holiday costs added pressure, especially for parents: Americans spend an average of $1,185 during the 2024 holiday season, with parents spending significantly more than non-parents.

 

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