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Angus Reid Group tracks Americans' purchasing behaviors amid high inflation and slow recovery.
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With inflation having surged to a four-decade high in 2022 alongside slow economic recovery from the effects of the COVID-19 pandemic, the Angus Reid Group is currently conducting a monthly tracker to understand Americans’ purchasing behaviors and perceptions of the economy.
1. Americans are split on the future of the economy, with equal numbers expecting it to improve or worsen.
2. Fewer Americans are switching brands to save money. Switching behaviour is noticed among fewer Americans from July.
3. Americans’ debt is stable but rising slightly.
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