Wave 21
Consumer Economic Pulse
Monitoring Uncertainty
Here’s what you should know:
Less optimistic outlook
Following a brief surge in economic optimism at the beginning of 2024, sentiment has notably decreased during the spring months. Canadians are also less hopeful about the economy’s trajectory compared to earlier in the year.
Increased brand switching
Over the last month, more Canadians are switching brands in at least one area in order to save money. General household items, gas, and telecom bills are the categories where the largest increase has occurred.
Saving on groceries
Canadians have made more of a concerted effort to save on groceries since the start of the year, and most have modified their grocery shopping behaviors within the past month alone to trim expenses.
