Motivational Pathways

Insight Communities

Qualitative Solutions

Omnibus

Wisdom of the Crowd

System 1

Market Segmentation

Discover how we apply our bespoke solutions to the unique challenges of your industry.

Research solutions tailored for the unique needs of your business.

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Technology & Telco

Charitable & Non-Profits

Lottery & Gaming

CPG & Retail

Government & Public Institutions

Technology, Media & Entertainment

Financial Services

Travel & Tourism

Advertising & Media

Explore the bespoke solutions our sector specialist rely on to uncover actionable insights.

Tailored insights that speak directly to your business challenges.

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About Us

Learn about the Angus Reid Group

Our Team

Learn about our leadership team

Careers

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News + PR

News coverage and press releases

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Angus Reid Group is one of the most recognized and reputable names in market research.

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Market Assessment

Public Opinion & Motivation

Product & Service Development

Customer Experience (CX) Research

Creative Performance

Brand

Learn how our expertise shapes the highly specialized solutions we offer of clients.

Benefit from research strategies crafted to address the unique dynamics of your industry.

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  • Expertise
  • Product and Service Development 

Product and Service Development 

Collaborative solutions to deliver the right product, message, and experience at the right time.

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ARG’s product and service development approach covers every phase of the innovation funnel—from ideation to go-to-market strategies.

By aligning consumer needs with business objectives, we help deliver impactful solutions that drive acquisition, engagement, and retention.

 

Key Benefits:

  • Focused innovation that drives acquisition, engagement, and retention
  • Product and service development aligned with consumer needs and business strategies
  • Positioning and messaging tailored to core brand pillars
  • Optimized content and creative for maximum impact 

Detailed Features

1. Ideation/Co-Creation

Collaborate to discover innovative opportunities that address unmet consumer needs and generate fresh ideas. 
• Co-create and refine ideas to ensure alignment with consumer demands

2. Feature Optimization

Identify and prioritize the features that drive the most impact. 
• Determine the ideal combination of features to enhance acquisition and retention

3. Concept Testing

Assess the potential of new products or services to ensure alignment with consumer interests. 
• Test product appeal, messaging, and key features to gauge consumer interest.

4. Product Optimization & Pricing

Evaluate different feature combinations to find the ideal balance between consumer interest and profitability. 
• Optimize pricing and features for maximum market success

5. Creative and Content Testing

Assess and optimize marketing messages, advertising, and customer communications at any stage of development. 
• Ensure your creative resonates with the target audience and drives results

Use Cases

Market Entry

Assess market size and competition for informed entry decisions.

Product Launch

Forecast potential and identify target segments for new products.

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Transform your customer experience strategy with actionable insights that drive growth and operational success.

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