ExpertiseMarket Assessment
Measure Market Size and Dynamics.
Underserved, overcrowded, or mature-each market presents unique challenges and opportunities.
ARG’s market assessment adapts to different dynamics while maintaining disciplined, accurate measurement.
Key Benefits:
- Accurately measure market potential by analyzing user prevalence, consumption frequency, and purchase patterns
- Identify consumer segments with profitable habits and openness to new offerings
- Understand market behavior by exploring implicit and explicit thoughts and feelings
Detailed Features
1. Buying Patterns
Analyze who buys what, when, and how to uncover patterns across different segments.
2. Lifetime Value & Opportunity
Estimate a consumer’s lifetime value by examining their purchase history, loyalty, and behavior.
3. Purchase Drivers
Decode buying habits using Implicit Reaction Testing (IRT) and Shapley Value Regression to measure predictive attributes.
4. Brand Impact
Integrate brand assessment with purchase drivers for a deeper understanding of market dynamics.
Use Cases
Market Entry
Assess market size and competition for informed entry decisions.
Product Launch
Forecast potential and identify target segments for new products.
Market Expansion
Identify high-growth areas and understand dynamics for expansion.
Competitive Analysis
Analyze dynamics to find gaps and develop differentiation strategies.
Acquisition Assessment
Evaluate market potential to assess acquisition viability.
Portfolio Optimization
Identify top-performing products and phase out underperformers.
Ready to Elevate Your Market Insights?
Transform your customer experience strategy with actionable insights that drive growth and operational success.
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