ExpertiseWhat is survey fraud?
Survey fraud occurs when bots or dishonest respondents infiltrate research studies, skewing results and compromising data integrity.
Common types of survey fraud include:
- Automated bots: Programs designed to mimic human behavior and complete surveys fraudulently.
- Dishonest respondents: Individuals providing false or duplicate responses, often to claim incentives.
- Data contamination: Responses from unqualified participants that dilute the reliability of insights.
The consequences of survey fraud include misleading insights, wasted resources, and diminished trust in the research process. Survey fraud is a complex and evolving topic.
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Introducing Survey Sentinel: fraud prevention tool to detect bots
Introducing Survey Sentinel:
The gold standard in fraud detection
Survey Sentinel is Angus Reid’s proprietary fraud detection model, specifically designed to identify and filter out bots and unqualified respondents. Here’s how it works:
Metadata analysis
Evaluate respondent data, including device type and IP addresses, to flag inconsistencies.
Trap questions
Incorporates strategic questions to identify dishonest responses.
Dynamic scoring
Assign each participant a score based on predefined thresholds, ensuring only qualified respondents contribute to your data.
How we ensure data quality
At Angus Reid, our commitment to data integrity goes beyond fraud detection. Here are the measures we take to deliver high-quality, reliable data:
Proactive fraud management
Survey Sentinel actively flags and removes bots and fraudulent participants, optimizing detection rates for Canada (89%) and the USA (94%).
Ongoing updates
Our model is updated every 6-8 months to ensure it stays ahead of evolving fraud tactics.
Comprehensive testing
Every respondent is rigorously assessed, with flagged data reviewed by project leads for additional accuracy.
Transparency and customization
Clients can review flagged respondents through our “SentinelSeg” variable, ensuring full transparency and control.
How Survey Sentinel impacts your surveys
More questions about Survey Sentinel? Check out this FAQ
Highly effective fraud detection
Survey Sentinel identifies 89% of fraudulent responses with minimal disruption to genuine participants, ensuring the highest standards of data quality.
Minimal impact on survey length
Adding just 1-1.5 minutes to survey completion time, Survey Sentinel protects data integrity without compromising the respondent experience.
Comprehensive data quality assurance
With Survey Sentinel and the Angus Reid team, businesses benefit from advanced tools and expert support, delivering fraud-free data you can trust.
Why data integrity matters
Quality data is essential for making informed decisions. Here’s how our fraud detection expertise benefits your business:
Accurate Insights
Eliminate the noise of fraudulent responses to gain a clear, actionable understanding of your audience.
Cost efficiency
Reduce wasted resources on invalid responses and duplicate entries
Enhanced trust
Partner with a research provider known for delivering authentic, reliable insights
Survey fraud: 3 things you need to know
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1. Advanced detection technology is critical
Fraudulent responses—whether from bots or dishonest participants—can infiltrate surveys without robust detection measures. Survey Sentinel employs:
- Metadata analysis: Identifies anomalies in IP addresses, locations, and email domains.
- Trap questions: Strategically placed to catch inattentive or dishonest respondents.
- Scoring thresholds: Evaluates participant behavior and responses to flag fraudulent activity.
2. Fraud detection preserves data integrity
One concern researchers often have is whether fraud detection might inadvertently bias survey results. With Survey Sentinel, the answer is no.
- Extensive testing confirms that the system does not alter the integrity of the data.
- Fraud detection measures operate without influencing genuine participants’ responses.
3. High-quality data starts with the right Partner
Eliminating survey fraud requires more than just technology; it requires expertise. By partnering with Angus Reid, you gain access to:
- Survey sentinel: A proprietary AI-driven tool that sets the standard for fraud detection.
- Advanced data quality tools: A comprehensive approach to ensuring reliable, trustworthy data.
- Expert support: A team committed to protecting the integrity of your research.
Your trusted partner in market research
As Canada’s most trusted source of insights, Angus Reid is committed to delivering reliable, fraud-free data. Our expertise in fraud detection, combined with tools like Survey Sentinel, ensures that every decision you make is backed by high-quality research you can trust.
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