Motivational Pathways

Insight Communities

Qualitative Solutions

Omnibus

Wisdom of the Crowd

System 1

Market Segmentation

Discover how we apply our bespoke solutions to the unique challenges of your industry.

Research solutions tailored for the unique needs of your business.

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Technology & Telco

Charitable & Non-Profits

Lottery & Gaming

CPG & Retail

Government & Public Institutions

Technology, Media & Entertainment

Financial Services

Travel & Tourism

Advertising & Media

Explore the bespoke solutions our sector specialist rely on to uncover actionable insights.

Tailored insights that speak directly to your business challenges.

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About Us

Learn about the Angus Reid Group

Our Team

Learn about our leadership team

Careers

Work with Angus Reid

News + PR

News coverage and press releases

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Let's have a conversation

Angus Reid Group is one of the most recognized and reputable names in market research.

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Explore our current opportunities now

Market Assessment

Public Opinion & Motivation

Product & Service Development

Customer Experience (CX) Research

Creative Performance

Brand

Learn how our expertise shapes the highly specialized solutions we offer of clients.

Benefit from research strategies crafted to address the unique dynamics of your industry.

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Our Leadership

At Angus Reid Group, our leadership team brings together decades of experience in market research, data analytics, and strategic insights. With deep expertise across industries and a passion for driving innovation, our leaders guide a talented team dedicated to delivering impactful, data-driven solutions for our clients. 

Our Executive Team

Angus Reid

CEO

Dr. Angus Reid has spent more than four decades asking for people’s opinions on top social, governance, and economic issues. He founded Angus Reid, which grew into the largest research firm in Canada.

He was also the CEO of Vision Critical, and when he retired as executive chair, the company was seeing revenues of more than $100 million.

Angus has written on economic, social, and governance issues, including the bestseller Shakedown: How the New Economy is Changing Our Lives.

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Ed Morawski

President

Ed Morawski has spent the past two decades in leadership positions at several market research companies. Before launching Angus Reid with Dr. Angus Reid, Ed worked for Ipsos North America as senior vice president and launched Vision Critical’s research and consulting practice.

Ed has appeared on BBC Television, BBC Radio, and CBC Television to provide insight and commentary on public opinion on a variety of issues.

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Matthew Tudor

CFO

Matt is an operations-focused finance professional with over 20 years of experience across industries and continents. For the past 14 years, he has specialized in high-growth and transformation companies, using strategic planning and execution to help scale businesses and improve performance. His approach has consistently driven growth and operational efficiency.
 
Matt’s expertise includes P&L management, cash flow optimization, team development, budgeting and forecasting, financial modeling, and process improvement. He has also successfully led initiatives in KPI/OKR program development, capital raising, and cost reduction to support business scaling.

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Patricia Chapin-Bayley

President, Angus Reid USA

Patricia’s reputation as an industry leader derives from her commitment to building long-term, mutually beneficial relationships with clients and colleagues. In addition to her widely recognized skills as a senior research practitioner, Patricia has a strong data science and software background; an essential asset given the greater role of technology such as AI in market research.

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Michelle Walkey

EVP Canada

With over 20 years in the market research industry, Michelle has a passion for providing insights and helping companies address their key business questions.  A seasoned expert in Financial Services, Michelle has built insight programs that leverage all methodologies and advanced analytical tools. Michelle is a respected leader who has developed teams and businesses across North America and the United Kingdom. 

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Maria Fernandez

VP, Human Resources

Maria Fernandez is a Human Resources veteran with a special focus in tech and market research. Before joining Angus Reid Group, Maria held posts at both Maru/Matchbox and Vision Critical, as well as Celestica. 

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Andrew Grenville

Chief Research Officer

Andrew Grenville is a 30+ year research veteran who has conducted an extensive amount of research on research, with a focus on the respondent experience, survey simplification and sample quality. He is the author of Eureka! the science and art of insights and The Insights Revolution: Questioning Everything. He has also published numerous peer-reviewed journal articles and book chapters in the areas of sociology, research methods and medicine, and has been quoted in many publications, including The Economist. 

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Tim Murphy

In-house Council

Tim specializes in business law and intellectual property, with extensive experience in commercial transactions, technology law, and business dispute resolution. He handles mergers and acquisitions, start-ups, financings, corporate governance, and contract negotiations. Tim started his career with a national firm in Calgary, worked internationally with a UK law firm, and served as in-house counsel for a Paris-based software company. He is an active arbitrator and mediator with the Vancouver International Arbitration Centre and sits on several tech company boards, mentoring start-ups and founders.

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Senior Leadership

Cailey Asher

Senior Vice President,

Strategy & Development

Demetre Eliopoulos

Senior VP & Managing Director,
Research Services East 

Jason Allsopp

Senior VP & Managing Director,
Research Services West

Teresa Lam

Vice President,
Data Services

Alex Theus

Vice President,
Advisory Services

Andy Hollander

VP & Managing Director
of Operations

Jay Davidson

Chief Information
&
Security Officer 

Ben Hudson

Vice President,

Marketing

Jacynthe L'Heureux

Director,
Panel Management

Our Board of Directors

The Angus Reid Group’s Board of Directors have held leadership roles at some of the largest research firms in North America; driving innovation in research technology, public opinion polling, and customer insights. With a proven track record of businesses-building the board ensures ARG remains at the forefront of the industry and is well-positioned to seize new opportunities.

Ed Morawski headshot

Gary Bennewies

Chairman

Gary Bennewies is the former CEO of Ipsos Canada. He started his career as a market research professional with the Angus Reid Group where he took on successive leadership roles. As the CEO of Ipsos Canada, he led the development of the organization to create Canada’s largest market research agency. This was accomplished through strong organic growth and a series of acquisitions. At the centre of this achievement was building a talented leadership team focused on offering industry-leading research solutions. In addition, he served as Ipsos’ Global Chief Talent Officer, and Chair of the Canadian Research Insights Council. Gary is a believer in combining an innovation-based culture with a dynamic organizational structure to drive change and business success. 

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Angus Reid headshot

Angus Reid

CEO

Dr. Angus Reid has spent more than four decades asking for people’s opinions on top social, governance, and economic issues. He founded Angus Reid, which grew into the largest research firm in Canada.  

He was also the CEO of Vision Critical, and when he retired as executive chair, the company was seeing revenues of more than $100 million. 

Angus has written on economic, social, and governance issues, including the bestseller Shakedown: How the New Economy is Changing Our Lives. 

Read Bio

Cailey Asher headshot

Shachi Kurl

President, ARI

As President of the Angus Reid Institute, Canada’s non-profit foundation dedicated to independent research, Shachi Kurl leverages public opinion data to enhance national and global understanding of key issues. A frequent commentator, her analysis appears on platforms like CBC’s Power and Politics, the Wall Street Journal, the New York Times, and the Globe and Mail. Shachi has moderated major political debates, including BC’s provincial election and the 2021 English leaders debate. With a career that began in political reporting, she holds a Journalism and Political Science degree from Carleton University, where she now serves as an Adjunct Research Professor. 

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Demetre Eliopoulos headshot

Jennifer Reid

Director

A pioneer in online research methodologies, Jennifer started her career at Angus Reid Group and in 2003, Jennifer joined Vision Critical. As Rival’s EVP of Corporate Strategy, she developed the methodology for Vision Critical’s proprietary insight community offering. At Rival and ARG Jennifer is once again helping shape the future of insights by leading the charge in the development of mobile-first communities and other conversational research approaches.  

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Eileen Campbell

Director

As the founder of Womintuition, Eileen helps organizations, teams, and brands become more intuitive and creative. She co-founded Rival Group, where she served as Board Chair and advisor, playing a key role in its success. Previously, she led Millward Brown as Global CEO and served as CMO at IMAX, driving innovation and growth at both organizations. Eileen also serves as a board director at Preface Global and PureSpectrum, leveraging her 25+ years of experience in consulting, media, and technology to drive transformation and success across industries. 

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Ed Morawski

President and COO

Ed Morawski has spent the past two decades in leadership positions at several market research companies. Before launching Angus Reid with Dr. Angus Reid, Ed worked for Ipsos North America as senior vice president and launched Vision Critical’s research and consulting practice.  

Ed has appeared on BBC Television, BBC Radio, and CBC Television to provide insight and commentary on public opinion on a variety of issues. 

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