Motivational Pathways

Insight Communities

Qualitative Solutions

Daily Omnibus

Wisdom of the Crowd

System 1

Market Segmentation

Discover how we apply our bespoke solutions to the unique challenges of your industry.

Research solutions tailored for the unique needs of your business.

Learn more

Technology & Telco

Charitable & Non-Profits

Lottery & Gaming

CPG & Retail

Government, Public Policy & Corporate Reputation

Technology, Media & Entertainment

Financial Services

Travel & Tourism

Advertising & Media

Explore the bespoke solutions our sector specialist rely on to uncover actionable insights.

Tailored insights that speak directly to your business challenges.

Learn more

About Us

Learn about the Angus Reid Group

Our Team

Learn about our leadership team

Careers

Work with Angus Reid

News + PR

News coverage and press releases

Contact us

Let's have a conversation

Angus Reid Group is one of the most recognized and reputable names in market research.

Think you have what it takes to work with the best?

Explore our current opportunities now

Public Affairs & Brand Reputation

Market Assessment

Product & Service Development

Creative Performance

Customer Experience (CX) Research

Brand

Survey Sentinel

Learn how our expertise shapes the highly specialized solutions we offer of clients.

Benefit from research strategies crafted to address the unique dynamics of your industry.

Learn more

Report
https://www.angusreid.com/wp-content/uploads/2025/02/Consumer-Economic-Pulse-January-2025_Canada.pdf

Consumer Economic Pulse – January 2025

Mixed Financial Outlook with Rising Pessimism, Improved Stability, and Increased Charitable Giving

February 14, 2025

Download

Download our

"*" indicates required fields

This field is hidden when viewing the form
This field is hidden when viewing the form
* Required information
By submitting this form, you agree to receive promotional messages from Angus Reid Group about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.

Summary

In November 2024, Canadian consumers showed a mixed financial outlook.

While recession concerns led to a rise in pessimism about family finances, many Canadians reported improved financial stability, with more individuals able to cover their expenses and have money left over. This financial improvement coincided with a decline in brand switching, suggesting that fewer people felt the need to cut costs. Additionally, food insecurity remained a key concern, driving a significant portion of Canadians to plan charitable donations, particularly focused on addressing food insecurity and homelessness.

Key Insights

  • Economic anxiety grows as recession fears resurface: Pessimism around personal finances has also increased, with 43% feeling pessimistic about their household’s financial future.
  • More Canadians adjusting spending amid financial pressures: With increasing pessimism about family finances, fewer Canadians report being able to comfortably cover household expenses and have money left over.
  • Holiday spending left some with debt and added financial strain: Canadians spent an average of $1,400 during the 2024 holiday season, with parents spending more ($1,677)
  • The GST break had minimal impact on shopping behavior: Although most Canadians were aware of the GST tax break (97%) it did little to influence spending habits.

 

Ready to Elevate Your Market Insights?

Transform your customer experience strategy with actionable insights that drive growth and operational success.

Get started now

Explore our most recent resources