SolutionsPublic affairs and brand reputation management
The Angus Reid Group is a leader in public affairs and brand reputation management. The team leverages decades of expertise and innovative methods to deliver actionable insights into the attitudes and motivations that shape Canadian society. Backed by the Angus Reid Institute—a national, non-profit, non-partisan research foundation focused on social, economic, and policy trends—public affairs and brand reputation management bridges the roles of consumer and citizen to provide a deeper understanding of public opinion and sentiment. With access to comprehensive suite of research methodologies, including Canada’s only Daily Omnibus Survey. Our public affairs and brand reputation management division empowers Canadian brands, business and institutions to shape policies with public affairs insights that help craft campaigns, navigate societal trends with confidence. Our insights drive informed, data-backed decisions that resonate and create meaningful impact.
Key benefits
- Craft data-driven strategies aligned with societal values and trends.
- Facilitate impactful engagement through precise audience targeting.
- Shape initiatives with insights rooted in public opinion research.
- Anticipate societal shifts to maintain relevance.
- Assess and build your corporate reputation.
Have a question about Public Affairs?
Check our Public Affairs FAQ
Detailed Features
Custom Research Solutions
Tailored surveys and analysis to deepen understanding of public perception and shape policy quickly and accurately.
Advanced Analytics
Tools like sentiment analysis and predictive modeling to reveal the stories behind the data.
Strategic Insights
Actionable recommendations for public affairs and brand reputation management grounded in expert interpretation and real-world evidence.
Engagement at Scale
Precision audience targeting with state-of-the-art sampling and segmentation techniques.
What makes the Angus Reid Group different:
Unparalleled expertise in Canada
Proudly Canadian-owned, we bring a unique, culturally resonant lens to global challenges. With over 40 years of leadership in public affairs and brand reputation management, Angus Reid Group has shaped decisions for businesses, governments, and non-profits.
Fully integrated research solutions
We own and operate every aspect of the research process and manage each step internally. The result is the highest possible standard of quality and integrity. From data collection to analysis and reporting you can trust our Public affairs and brand reputation management team for insights that ensure you can lead with integrity.
Cutting-edge technology
Our research leverages advanced tools, including AI-driven analytics, innovative survey designs, and dynamic data visualization, to uncover actionable insights with speed and precision.
Human-centric approach
Effective public affairs research goes beyond numbers. We delve into the values, beliefs, and emotions that drive individual behaviors and societal trends. By bridging the roles of consumer and citizen, we offer a comprehensive view that connects personal motivations to collective action.
Meet the team
Jennifer Birch
EVP and Managing Director,
Public Affairs, North America
jennifer.birch@angusreid.com
With 20 years of experience in market research, public affairs and brand reputation management across France and Canada, Jennifer brings a deep and diverse perspective to her work. Her background spans the supplier side, client side, and government, enabling her to deliver holistic solutions to complex challenges. She has guided multinationals, banks, and airlines through high-profile mergers, shaped economic policy, and improved service delivery for many departments of the Government of Canada. She has also worked extensively with Canada’s not-for-profit and association sectors, with a particular focus on health and healthcare.
Chris Martyn
Senior Consultant,
Public Affairs, North America
Chris has over 30 years experience in Public Affairs and market research. Most recently he was the Chief Research Officer for Ipsos Public Affairs (2000-2022).
Chris has worked on literally thousands of domestic and international research programs, covering everything from CX and Brand/Reputation to communications, issues-management and crisis-management. His specialty is understanding the synergy between people as consumers and people as citizens and its impact on economic and social behaviours. He is also well-versed in Behavioural Science.
Chris has worked with and advised clients in all sectors from governments and NGOs to financial institutions, telecoms and CPG. He is also a Fellow of the Angus Reid Institute, a non-partisan charitable think-tank that regular tracks key socio-political trends.
Nina Glassford
Vice President Research,
Canada West
Nina is a seasoned market researcher with over a decade of experience delivering impactful insights across industries. Skilled in both qualitative and quantitative methodologies, she excels at uncovering actionable insights that drive strategic decision-making and sustainable growth. Nina specializes in translating complex information into clear, compelling narratives that drive meaningful change. Her commitment to delivering high-quality, tailored research solutions consistently exceeds client expectations.
LP Porter
Vice President of Qualitative Services
LP Porter brings over 15 years of expertise in qualitative research, having worked with global brands like Coca-Cola, Procter & Gamble, and Amazon. Their experience in ethnographic research, focus group moderation, and in-depth interviews has played a pivotal role in shaping product innovation, marketing strategies and brand development. At Angus Reid Group, LP will lead the integration of innovative qualitative research into every aspect of the company’s offerings; ensuring clients benefit from a seamless combination of quantitative and qualitative insights.
Demetre Eliopoulos
Senior Vice President & Managing Director,
Research Services East
With 20 years in the market research industry, Demetre is a seasoned expert in polling and highly respected for his ability to leverage public opinion to help his clients understand the current trends and forces that shape our landscape. Demetre has provided insight and strategy to hundreds of communications professionals and built insights programs that have yielded impactful results for some of North America’s largest organizations. Demetre has accrued great deal of experience advising and presenting to a wide variety of audiences including political bodies, CEOs, C-Suite, and Board of Directors. Based in Toronto, Ontario, Demetre works with clients across North America in a wide array of sectors including all levels of government, NFP’s, transit, culture, academia, financial services, health, and energy.
Bruno Belevan
Research Manager,
Omnibus Manager
Bruno Belevan manager the Angus Reid Group’s Daily Omnibus delivering fast and reliable insights for clients across diverse industries. He is a graduate of UBC, holding Honors in Economics and a Master of Management. Bruno’s combined academic expertise and professional experience underscore his dedication to meaningful research and actionable insights that make a difference.
Use Cases
Leverage Angus Reid Group’s expertise in public affairs and brand reputation mangement to navigate the complexities of societal perspectives and drive success in your initiatives.
Policy development
Shape policy decisions with deep insights into public sentiment, ensuring initiatives align with constituent values.
Campaign strategy
Design effective public relations and marketing campaigns by targeting key motivations and attitudes.
Crisis management
Quickly gauge public sentiment and respond swiftly to public sentiment to safeguard reputation during public relations challenges.
Market entry
Assess public readiness for new products or services, ensuring smoother market entry and acceptance.
Corporate reputation management
Strengthen your corporate reputation, ensuring your brand promise is fulfilled in ways that resonate with your audience and build lasting trust.
Align with the times
The Angus Reid Group blends decades of expertise with cutting-edge technology to deliver Public affairs and brand reputation management for Canadian brands and institutions. Our innovative methodologies and human-centric approach provide a nuanced perspective, bridging consumer and citizen roles. From shaping policies to crafting campaigns, we empower leaders with the confidence to make data-driven decisions that drive impact.
Learn more about our unique approach to public affairs and brand reputation management
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