SolutionsWhy brands use insight communities
Insight communities are a rapid and reliable way to uncover real-time insights from the customers you have—and the customers you want. With an Angus Reid Insight Communities, brands can anticipate evolving preferences, predict future behaviors, increase share of wallet, and launch new products with reduced risk.
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Key benefits
- Quantitative & Qualitative Insights
- Continuous Customer Engagement
- Flexible Service Options
- Trusted Data Security and Privacy
- SOC 2 Type 2 Certification
- Survey Sentinel
Features / Detailed Benefits
Quant & Qual in One Stream
Combine quantitative surveys and qualitative discussions for a deeper understanding of consumer needs and expectations. Use video to bring feedback to life and add valuable context.
Scalable, Continuous Engagement
Stay connected to your customers as their needs evolve. Angus Reid Insight Communities grow with your business, offering seamless, real-time engagement that meets the needs of product teams, customer experience and marketing.
Full Spectrum of Services
Choose from self-managed to fully supported insight communities tailored to meet your goals, ensuring a fit for every business stage. An insight community is an effective way to manage your research budget and do more activities for less.
Verified Data you can Trust
Data from an insight community is more trustworthy. Survey Sentinel detects AI assisted fraud, and our platform is SOC 2 Type 2, meaning you deal with less fraud, and more accurate authentic feedback and insights.
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Response Rates
High response rates ensure data accuracy and reliability, representing diverse perspectives for meaningful insights, driving better decisions, and reducing bias
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Completion Rates
Good completion rates improve data quality, ensuring full insights are gathered, reducing drop-off bias, and capturing respondents’ views more accurately
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More qualitative feedback
Robust open-ended provides richer qualitative insights, uncovering nuanced perspectives, deeper motivations, and unique ideas that drive informed decisions
Product Optimization and Feature Testing
Drive Better Product Decisions with Real-Time Feedback: Insight communities provide a dedicated platform to test new product ideas, features, and concepts with engaged users. This continuous feedback loop reduces market risk by delivering real-time insights into what customers truly want, allowing brands to optimize products before launch. Implementing insight communities enhances product development by validating ideas early and ensuring alignment with consumer expectations.
Customer Experience Optimization
Enhance Customer Satisfaction with Insight Communities: Capture authentic, ongoing feedback from customers at critical touchpoints. Insight communities offer a seamless way to continuously improve the customer journey, fostering loyalty and satisfaction by addressing issues promptly. This proactive approach helps brands maintain strong customer relationships, increasing retention and enhancing customer lifetime value.
Brand Health Tracking
Monitor Brand Perception and Loyalty in Real-Time: With an insight community, brands can track key metrics related to brand perception and loyalty over time. These communities provide high-quality, real-time insights into consumer attitudes, helping brands stay ahead of changing sentiment and respond effectively to shifts in perception. Insight communities enable consistent brand health tracking, empowering businesses to strengthen brand reputation and trust.
Why Brands Choose Angus Reid Insight Communities
Angus Reid Insight Communities redefine customer insights by blending traditional research methods with advanced technology, providing brands with a real-time, reliable view into customer and market needs. Unlike conventional insight communities, our platform integrates quantitative surveys, qualitative discussions, and video feedback into one seamless stream, capturing broad trends and deep, nuanced perspectives. Equipped with SOC 2 Type 2 data security, proprietary fraud detection, and flexible service options, Angus Reid Insight Communities offer continuous engagement that empowers brands to anticipate customer preferences, optimize products, and track brand health. With high response rates and trusted, actionable insights, our communities reduce market risk, enhance customer satisfaction, and support confident, data-driven decisions. Stay ahead with authentic feedback from a leader in voice of customer solutions.
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