Fast, accurate, and collaborative insights to fuel your agency’s success.

At Angus Reid Group, we offer a full spectrum of research services designed to support agencies at every stage, from pitching to campaign execution and post-purchase analysis.

Whether you’re testing creative, assessing brand performance, or looking for quick-turn insights, ARG delivers precise, actionable data to help you win more business and exceed client expectations. With our modern methods and cutting edge technology, we ensure that your research is fast, reliable, and tailored to your specific needs while providing outstanding value and support.

Key Challenges

Agencies must balance speed, accuracy, and client expectations to win pitches and maintain long-term relationships. Success requires delivering results that not only meet tight deadlines but also drive business growth.

The primary Challenges include:

Winning new business by delivering high-quality, data-driven insights that impress clients
Meeting client demands for fast, affordable, and reliable research that supports their business goals
Building strong, long-term partnerships by consistently providing valuable insights that drive campaign success
Effectively supporting clients with research that spans the entire lifecycle—from pitch to campaign execution and beyond

Our Approach

At ARG, we specialize in providing advertising and media agencies with fast, accurate insights that deliver tremendous value. Our full-service offerings from pitch research to post-campaign analysis.

With our innovative Rival Technologies platform, you gain access to real-time, engaging research tools that provide high-quality data with remarkable speed. We work as an extension of your team, helping you tailor research to your specific needs, ensuring that every step of the process—from pitching to post-campaign analysis—is supported by reliable insights and expert guidance.

Detailed Services/Features

Quick-turn research & pitch support

We provide agencies with fast, reliable research that supports pitching and winning new business.

Deliver rapid, data-supported pitch research using our proprietary Rival platform
Test messages, concepts, and ideas in real-time for client presentations
Offer quick-turn insights that ensure you’re always ahead of the competition

Campaign assessment & brand evaluation

Our services help you assess campaign effectiveness, optimize brand messaging, and improve future strategies.

Conduct pre-post testing to measure campaign success and adjust strategies
Evaluate brand performance with instant assessments
Test and refine concepts to maximize campaign impact

Comprehensive reporting & deliverables

We deliver clear, actionable reports tailored to your specific needs, helping you present compelling insights to clients.

Provide visually appealing, comprehensive reports for easy client presentation
Offer actionable insights that help refine future campaigns and strategies
Customize deliverables to align with agency needs, ensuring relevance and clarity