The pursuit of more data often leads to longer surveys, but this can come at a hidden cost.
WhitepaperMaximizing Data Quality: The Hidden Costs of Long Surveys and How to Avoid Them
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Deep Knowledge
Trusted Insights on the issue that matter most to North American’s
In partnership with the Angus Reid Institute, we’re sharing their research and unbiased insights into the critical issues shaping our world.
Their research is trusted by media, policymakers, and organizations across North America to inform decisions and drive meaningful conversations.
Trusted Research, air-tight methodology
We provide in-depth analysis on economic, social, governance, and policy issues. Our work is distinguished by its methodological rigor and relevance, consistently setting the standard for quality research.
Non Partisan:
Unbiased insights grounded in factual research.
Widely Cited:
Trusted by top academic institutions, policymakers and top media outlets.
Methodologically Superior:
Our commitment to methodological excellence ensures every study meets the highest standards.
What sets us apart
Insightful Polling
Timely polls from US and Canada that lead the conversation on critical issues.
Deep Analysis
Clear explanations of what the data means and its broader implications.
Relevant Topics
Research that drives discussions on current and emerging issues.
Why It Matters
In a world full of “alternative facts,” our research stands out for its authenticity and accuracy. The insights here are not just information—they are tools that guide decisions and shape policies at the highest levels.
Explore the most recent work
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ReportConsumer Economic Pulse
Angus Reid Group tracks Americans' purchasing behaviors amid high inflation and slow recovery.
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