Tapping into Gen-Z and Millennials to Understand the Impact of Community
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Blood Samples from 11,000 Canadians
Early in the COVID-19 pandemic, the Angus Reid Group partnered with the Centre for Global Health Research, Unity Health Toronto, and the University of Toronto to launch the Action to Beat Coronavirus study (ABC) – a landmark effort in the race to understand what the pandemic meant for Canadians, and the world.
The study would provide crucial information on the course of the COVID-19 pandemic in Canada over time, with periodic survey questionnaires and blood testing for COVID-19 antibodies among a representative sample of adult Canadians sourced from the Angus Reid Forum.
The ABC study conducted five waves of research among the Canadian population, drawing critical insights about the prevalence of antibodies and the spread of COVID-19 in Canada. This research pointed to Canada having among the lowest national rates of infection/prevalence of antibodies early in the pandemic with approximately 2% of Angus Reid Forum members being positive for antibodies. Other nations ranged from about 1% in Iceland, to over 9% in the United States at that time.
The study also noted that about 30% of those with positive blood antibody tests did not report symptoms, confirming that asymptomatic infections were, and are, common.
The study ultimately informed public health policy in Canada, shed light on prevalence and spread of the COVID-19 virus in this country, and established valuable data for comparison against other nations. Results from the study were published in the New England Journal of Medicine, citing Angus Reid Group researchers among the authors.
Tapping into Gen-Z and Millennials to Understand the Impact of Community
Blood Samples from 11,000 Canadians
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